Shop and Win! The Holiday Season is here and so too are all those wonderful values of giving, kindness and tradition.  Also, around this time of year, “Shop Local!” is a cry heard as holiday gifting approaches.  And why is that you might ask? Because “Shopping Local” is a prime […]

Snowflake Festival & Parade of Lights 2024 Submitted by Monica Milldrum, Downtown Business Association. Mark your calendars and join us on Saturday, December 14th, 12:00 to 5:00 p.m., as the holidays alight in downtown Elko for the popular Downtown Business Association (DBA)-sponsored event, Snowflake Festival! This annual celebration infuses the […]

The Giving Machines: A Beacon of Hope and Generosity By Elise Frandsen Imagine a vending machine that dispenses not snacks or drinks but hope and support for those in need. This is the essence of the Giving Machines, a unique and impactful initiative that has transformed the way we think […]