Elko Broadcasting Company 75th Anniversary
Article and photos submitted by Tyler Gunter
Elko Broadcasting Co. Celebrates 75 Years: A Legacy of Community Service
Elko Broadcasting, an enduring institution in our community, is set to celebrate its 75th anniversary this December. For three generations, Elko Broadcasting has been a trusted source of news, entertainment, and companionship for the residents of Elko. This milestone is a testament to the unwavering dedication and commitment of the broadcasters who have served the community over the years. From humble beginnings to the present day, Elko Broadcasting has played an instrumental role in connecting, informing, and entertaining the people of Elko, leaving an indelible mark on the community it serves.
A Humble Beginning: In December 1948, Harold Thompson, a visionary entrepreneur with a passion for radio, founded Elko Broadcasting. Thompson launched KELK, Elko’s inaugural radio station, with a small team and limited resources. The station initially operated from a modest building but quickly became a focal point in the community. Thompson’s commitment to delivering quality programming and emphasis on community engagement set the foundation for Elko Broadcasting’s enduring success.
Connecting the Community: Over the years, Elko Broadcasting has proven to be an invaluable source of information for the people of Elko. Through its daily news broadcasts, the stations have kept residents informed about local events, breaking news, and important issues affecting their lives. From covering local politics to reporting on community events and human interest stories, Elko Broadcasting through their stations KELK, KLKO, KRJC, KEAU and KWNA have been the voice of the people, amplifying their concerns and celebrating their achievements.
Moreover, Elko Broadcasting has been a steadfast supporter of local businesses, providing a platform for advertising and promotion. Small businesses in Elko have relied on the station’s reach to connect with customers, boosting the local economy and fostering community pride.
Entertainment and Engagement: Elko Broadcasting has also been an integral part of the community’s entertainment landscape. From its early days, the station featured popular music programs that brought joy to listeners. Over time, the station diversified its offerings to cater to different tastes, with dedicated segments for country, rock, and hits music enthusiasts.
Recognizing the importance of community engagement, Elko Broadcasting has regularly organized events and contests that encourage listener participation. From talent shows to charity drives, these initiatives have brought the community together, fostering a strong sense of unity and camaraderie.
Generational Success: Elko Broadcasting’s enduring success can be attributed to the dedication and passion of the broadcasters who have worked tirelessly to serve the community. As the station transitions from one generation to the next, {D.Ray and Virginia (Ginger) Gardner, Paul and Ketra Gardner and now third generation owners Tyler and Tamra Gunter} each new group of broadcasters has built upon the legacy left by their predecessors.
The current generation of broadcasters at Elko Broadcasting Tyler and Tamra Gunter continue to uphold the station’s commitment to community service. They have embraced digital platforms and social media, expanding their reach and adapting to changing times while remaining true to the core values that have defined the stations for 75 years.
As Elko Broadcasting celebrates its 75th anniversary, the community of Elko looks back with gratitude and admiration for the station’s invaluable contributions.